An audience in mind?
A goal in mind?
A clear, concise message?
An engaging visual?
At Home Follow Through for Session 2:
Please write at least a paragraph on your philosophy regarding food advertisements.
If you need ideas, think about the following questions.
Where does the responsibility for advertisements fall? On the government? On the corporations? On the people?
Should restrictions be placed on food advertisements? What should they be?
Find three pieces of food advertising, whether TV, billboard, print, or internet (if you don't see any, just go to a website of a food company).
Answer: Does the advertisement move you? Does it make you want to purchase it? Why? If not, can you imagine someone else being moved to buy it? Who is that person?
Class Reading for Session 2
Full article: "Why Food Should be Commons, not a Commodity" by Jose Luis Vivero Pol from Shareable.com
Checklist for poster
Does your poster have:
An audience in mind?A goal in mind?
A clear, concise message?
An engaging visual?
At Home Follow Through for Session 2:
Please write at least a paragraph on your philosophy regarding food advertisements.If you need ideas, think about the following questions.
Where does the responsibility for advertisements fall? On the government? On the corporations? On the people?
Should restrictions be placed on food advertisements? What should they be?
Class Reading for Session 1
At Home Follow Through for Session 1:
Find three pieces of food advertising, whether TV, billboard, print, or internet (if you don't see any, just go to a website of a food company).
Answer: Does the advertisement move you? Does it make you want to purchase it? Why? If not, can you imagine someone else being moved to buy it? Who is that person?
Write your answers in Evernote or in a notebook.
Additional Readings
5 Most Common Advertising Techniques
"Grilled Chicken, That Temperamental Star" by David Segal from The New York Times
"WHO Calls for Stricter Food Advertising for Children" by Sarah Boseley from The Guardian
"Marketing to Children: Trillion Dollar Kids" from The Economist
"Advertising to Children: Cookie Monster Crumbles" from The Economist